I think social media has also changed the way teams approach marketing and fan engagement. Teams now have to be more creative and find new ways to connect with fans online, whether it’s through Twitter, Instagram, or other platforms.
I agree, but social media can also be a double-edged sword. One bad tweet or post can damage a player’s reputation and potentially hurt their career. It’s important for players to be mindful of what they post online.
Social media has also given rise to a new kind of athlete: the social media influencer. Players can now make money by promoting products and brands on their social media channels, which has become a lucrative source of income for some.
it’s not just for marketing, social media can also have an impact on player contracts and negotiations. A player’s popularity on social media can often influence their market value and bargaining power.
With social media, players now have a direct line of communication to their fans, which can be both a blessing and a curse. On one hand, it’s a great way to connect with fans and build a following. On the other hand, it can be a distraction and can sometimes lead to controversy.