I’ve been looking into books that can help founders better understand fundraising, investor expectations, pitch preparation, and how to build a stronger investment case.
One book I came across is Investable Entrepreneur by James Church. It focuses on helping founders understand what investors look for and how to communicate their business more clearly when raising investment. The book is based around his “Six Principles of the Perfect Pitch” and is aimed specifically at startup founders.
The Investable Entrepreneur website also has useful resources covering fundraising, investor pitches, pitch decks, and startup consulting.
You can check it out here: https://investable-entrepreneur.co.uk/
For founders who have raised funding before, which books or resources helped you the most when preparing for investors?